Thrive.
Objective- To develop a modern brand identity that reflects ambition, optimism, and personal growth. Through a thoughtful color palette that evokes positivity, success, and opportunity, the brand creating an encouraging and inspiring presence. Clean, professional typography to be incorporated to ensure clear communication and establish credibility, while the overall identity balances aspiration with approachability.
Approach- Focused on creating a professional and motivating visual identity through the use of bold typography and a refined color palette. Shades of green were incorporated throughout the brand to symbolize growth, success, opportunity, and forward momentum. The logo utilizes strong typography with subtle color to create a confident and recognizable presence, while clean layouts and clear messaging ensure information is communicated effectively. Together, these elements create a brand that feels credible, informative, and inspiring.
Course- DSGN 210
Instructor- Bradford P.
Term- Fall 2024
