Muse
Objective- To design a menu that captures the excitement and energy of a neon-lit nightlife experience. Bright, contrasting colors and bold patterns create a visually immersive identity, while clean typography and thoughtful organization provide clarity and ease of use. The result is a menu that feels both expressive and functional.
Approach- Focused on using bright green and pink tones to establish a strong neon-inspired aesthetic that reflects the energy of nightlife. A structured layout was applied to keep the text clean, organized, and easy to navigate, ensuring readability despite the bold visual style. Dynamic patterns were introduced on the back cover and subtly carried into the interior to add depth and visual interest. The logo was designed to embody the essence of vibrant nightlife, reinforcing the overall identity of the brand.
Course- ARTG 124
Instructor- Bradford P.
Term- Spring 2023
