Luzbel
Objective- To create a tequila brand with a fun, vibrant, and approachable identity that stands apart from traditional liquor brands. The name was intentionally chosen to be unique and memorable, transforming a name that is often associated with negativity into one that represents celebration, confidence, and good experiences. Through its bold personality and distinctive branding, the brand aims to create a positive and lasting connection with consumers.
Approach- To bring the brand to life, bold red and pink hues were used to create a vibrant and distinctive identity that immediately captures attention and reflects the brand's energetic personality. The label design balances playfulness with simplicity, incorporating clean typography, a structured stacked layout, and clear messaging to create an approachable yet memorable look. Every design element was intentionally chosen to help it stand out on the shelf while reinforcing its modern, confident, and celebratory spirit.
Course- DSGN 210
Instructor- Bradford P.
Term- Fall 2024
