PAi
Objective- To create a compassionate and approachable nonprofit organization dedicated to supporting pets and the people who care for them. The brand aims to provide accessible resources, assistance, and guidance while fostering a sense of trust, care, and community. Through a welcoming identity and clear communication, the organization seeks to make pet support services easy to access and understand.
Approach- Focused on creating a friendly and welcoming experience through the use of soft pastel colors, playful design elements, and uplifting imagery of happy dogs and cats. Clear navigation and straightforward messaging were prioritized to help visitors quickly find the information and resources they need. This balance of approachable visuals and concise communication reinforces the organization's mission of providing support and care for pets.
Course- ARTG 124
Instructor- Bradford P.
Term- Spring 2023
